"Friends and other non-professional influencers"

At its core, the social revolution allows people to consume what they want, when they want, and largely on the recommendation of friends and other non-professional influencers.  Attempt to graft old models onto it and you are doomed to struggle; find models that are native to the medium and you will thrive.
— From It’s Not About You: The Truth About Social Media Marketing by Tim O'Reilly, October 2, 2012.

The 21st century data challenge

This is the 21st century data challenge:
Not transactions.
Not data warehouses and business intelligence.
Not database backed web sites
Not even MySQL backed web services…
[The challenge is] real time cloud-based intelligence delivered to mobile applications with algorithmic intelligence
— Tim O'Reilly, Keynote from 2010 MySQL conference, http://www.youtube.com/watch?v=WqLB99dA48k