“‘People don’t care about your book’ I remember Brian saying to me. ‘They care about the Internet itself.’”
— From It’s Not About You: The Truth About Social Media Marketing by Tim O'Reilly, October 2, 2012. 'Brian' is Brian Erwin, who helped Tim understand the difference between allegiance to a brand, and allegiance to an idea, back in 1992.
“At its core, the social revolution allows people to consume what they want, when they want, and largely on the recommendation of friends and other non-professional influencers. Attempt to graft old models onto it and you are doomed to struggle; find models that are native to the medium and you will thrive.”
“This is the 21st century data challenge: Not transactions. Not data warehouses and business intelligence. Not database backed web sites Not even MySQL backed web services… [The challenge is] real time cloud-based intelligence delivered to mobile applications with algorithmic intelligence”
