It's on us
Robert Kagan’s gut-wrenching essay in the Washington Post on Sunday about the crisis in American democracy (see below) reminded me of this 2018 piece by Zeynep Tufekci in the MIT Technology Review, How social media Took us from Tahir Square to Donald Trump.
At the end, Tufekci argues that while corporate social media and Russian election interference were a horrible influence on democratic processes, Russian trolls didn’t get us to where we are by themselves.
Hurting people at scale
Selected passages and quotes from Ryan Mac and Craig Silverman’s outstanding piece in Buzzfeed News, Hurting People At Scale: Facebook’s Employees Reckon With The Social Network They’ve Built
On July 1, Max Wang, a Boston-based software engineer who was leaving Facebook after more than seven years, shared a video on the company’s internal discussion board that was meant to serve as a warning.
“I think Facebook is hurting people at scale,” he wrote in a note accompanying the video. “If you think so too, maybe give this a watch.”
Most employees on their way out of the “Mark Zuckerberg production” typically post photos of their company badges along with farewell notes thanking their colleagues. Wang opted for a clip of himself speaking directly to the camera. What followed was a 24-minute clear-eyed hammering of Facebook’s leadership and decision-making over the previous year.
Yaël Eisenstat, Facebook's former election ads integrity lead, said the employees’ concerns reflect her experience at the company, which she believes is on a dangerous path heading into the election.
“All of these steps are leading up to a situation where, come November, a portion of Facebook users will not trust the outcome of the election because they have been bombarded with messages on Facebook preparing them to not trust it,” she told BuzzFeed News.
She said the company’s policy team in Washington, DC, led by Joel Kaplan, sought to unduly influence decisions made by her team, and the company’s recent failure to take appropriate action on posts from President Trump shows employees are right to be upset and concerned.
“These were very clear examples that didn't just upset me, they upset Facebook’s employees, they upset the entire civil rights community, they upset Facebook’s advertisers. If you still refuse to listen to all those voices, then you're proving that your decision-making is being guided by some other voice,” she said.
Replying to Wang’s video and comments, Facebook’s head of artificial intelligence Yann LeCun wrote,
Other employees, like [engineer Dan Abramov], the engineer, have seized the moment to argue that Facebook has never been neutral, despite leadership’s repeated attempts to convince employees otherwise, and as such needed to make decisions to limit harm. Facebook has proactively taken down nudity, hate speech, and extremist content, while also encouraging people to participate in elections — an act that favors democracy, he wrote.
“As employees, we can’t entertain this illusion,” he said in his June 26 memo titled “Facebook Is Not Neutral.” “There is nothing neutral about connecting people together. It’s literally the opposite of the status quo.”
Zuckerberg seems to disagree. On June 5, he wrote that Facebook errs on the “side of free expression” and made a series of promises that his company would push for racial justice and fight for voter engagement.
The sentiment, while encouraging, arrived unaccompanied by any concrete plans. On Facebook’s internal discussion board, the replies rolled in.
“Social media is a nuance destruction machine…”
The full quote, in response to a question about so-called “cancel culture”, was, “What I find a little discouraging is that it appears to me that social media is a nuance destruction machine, and I don’t think that’s helpful for a democracy.”
A lot of control
Facebook’s decisions can fundamentally alter the speech ecosystem in a nation. The company does not only end up governing individuals; it ends up governing governments, too. The norms Facebook or its court choose for their pseudo-constitution will apply everywhere, and though the company will strive for sensitivity to local context and concerns, those norms will affect how the whole world talks to one another.
That’s a lot of control. […] Democracy, at least in theory, allows us to change things we do not like. We can vote out legislators who pass policy we disagree with, or who fail to pass policy at all. We cannot vote out Facebook.
Democracy without citizens
To share a common life
“Democracy does not require perfect equality, but it does require that citizens share in a common life. … For this is how we learn to negotiate and abide our differences, and how we come to care for the common good.”
