Tech, culture, democracy. Scope, scale, speed. Loyal but disobedient.
For reference, this is the opening paragraph of Bleak House:
LONDON. Michaelmas Term lately over, and the Lord Chancellor sitting in Lincoln’s Inn Hall. Implacable November weather. As much mud in the streets as if the waters had but newly retired from the face of the earth, and it would not be wonderful to meet a Megalosaurus, forty feet long or so, waddling like an elephantine lizard up Holborn Hill. Smoke lowering down from chimney-pots, making a soft black drizzle, with flakes of soot in it as big as full-grown snow-flakes gone into mourning, one might imagine, for the death of the sun. Dogs, undistinguishable in mire. Horses, scarcely better; splashed to their very blinkers. Foot passengers, jostling one another’s umbrellas in a general infection of ill-temper, and losing their foot-hold at street-corners, where tens of thousands of other foot passengers have been slipping and sliding since the day broke (if the day ever broke), adding new deposits to the crust upon crust of mud, sticking at those points tenaciously to the pavement, and accumulating at compound interest.
“The Molokaʻi creeper is among the eight Hawaiian birds that were officially declared extinct on Sept. 29. (Jeremy Snell/Bernice Pauahi Bishop Museum)” — Washington Post
There is perhaps no better place to witness what the culture of disinformation has already wrought in America than a Trump campaign rally.
Tony Willnow, a 34-year-old maintenance worker who had an American flag wrapped around his head, observed that Trump had won because he said things no other politician would say. When I asked him if it mattered whether those things were true, he thought for a moment before answering. “He tells you what you want to hear,” Willnow said. “And I don’t know if it’s true or not — but it sounds good, so fuck it.”
The political theorist Hannah Arendt once wrote that the most successful totalitarian leaders of the 20th century instilled in their followers “a mixture of gullibility and cynicism.” When they were lied to, they chose to believe it. When a lie was debunked, they claimed they’d known all along — and would then “admire the leaders for their superior tactical cleverness.” Over time, Arendt wrote, the onslaught of propaganda conditioned people to “believe everything and nothing, think that everything was possible and that nothing was true.”
Leaving the rally, I thought about Arendt, and the swaths of the country that are already gripped by the ethos she described. Should it prevail in 2020, the election’s legacy will be clear — not a choice between parties or candidates or policy platforms, but a referendum on reality itself.
“He tells you what you want to hear, and I don’t know if it’s true or not—but it sounds good, so fuck it.”
“In an ever-changing, incomprehensible world the masses had reached the point where they would, at the same time, believe everything and nothing, think that everything was possible and that nothing was true.” Hannah Arendt, The Origins of Totalitarianism, 1951
In a Facebook experiment published in Nature that was conducted on a whopping 61 million people, some randomly selected portion of this group received a neutral message to “go vote,” while others, also randomly selected, saw slightly more social version of the encouragement: small thumbnail pictures of a few of their friends who reported having voted were shown within the “go vote” pop-up.
The researchers measured that this slight tweak — completely within Facebook's control and conducted without the consent or notification of any of the millions of Facebook users — caused about 340,000 additional people to turn out to vote in the 2010 U.S. congressional elections.
(The true number may even be higher since the method of matching voter files to Facebook names only works for exact matches.)
That significant effect—from a one-time, single tweak—is more than four times the number of votes that determined that Donald Trump would be the winner of the 2016 election for presidency in the United States.
“There aren’t many comparisons in American history for Thursday’s press conference in which Donald Trump suggested that the coronavirus might be defeated by shining lights inside human beings or injecting people with disinfectant. But there is the song ‘Miracles’ by Insane Clown Posse.”
