Full and alarming incoherence
Lenore Taylor continues,
I’ve read so many stories about his bluster and boasting and ill-founded attacks, I’ve listened to speeches and hours of analysis, and yet I was still taken back by just how disjointed and meandering the unedited president could sound. Here he was trying to land the message that he had delivered at least something towards one of his biggest campaign promises and sounding like a construction manager with some long-winded and badly improvised sales lines.
I’d understood the dilemma of normalising Trump’s ideas and policies – the racism, misogyny and demonisation of the free press. But watching just one press conference from Otay Mesa helped me understand how the process of reporting about this president can mask and normalise his full and alarming incoherence.
“Savvy political reporters took it for granted that all candidates would be risk-averse. They didn’t even have a category for the political candidate who was risk-friendly. And that’s what Trump is. He risks everything every time he opens his mouth.”
Verification in reverse
So many of the routines of political journalism were based on behaviorist assumptions about how candidates would behave that simply do not apply. And that’s one of the epistemological crises in journalism right now.[…]
I think we’re completely losing this battle, on every level. And fighting about truth itself — there’s something inherently polarizing about that. We’re just at the beginning of understanding some of his methods for profiting in an environment where truth is exploded.
An example would be his use of verification in reverse. Verification is trying to nail down a claim with facts, evidence, data. Verification in reverse is taking something that has been nailed down and introducing doubt about it. When you do that, it releases a lot of energy, controversy, furor, reaction. And then you can power your political movement with that energy.
The truth-telling system and political journalism rested on certain assumptions about how public actors would behave. Trump shatters all those assumptions.
Entertainment logic
Rosen continues,
One of the things that slips in there, of course…is that entertainment logic can actually be the logic that a news company is operating under, and it doesn’t have to explain that to its users, or even to itself.
An example I would use is the way that CNN has purchased these pro-Trump talking heads. That doesn’t have any editorial logic to it. It makes sense to have conservative voices. It makes sense to have people from the middle of the country. It makes sense to have people who have certain priorities.
It doesn’t make editorial sense to have a pundit who is defending Trump, right or wrong. But it does make entertainment sense to have people like that on the air, if you are following entertainment logic.
“I’m not upset about the audience getting more power. But I’m worried about the very weird way in which we can hear them, and the way it’s mediated by social platforms that have their own very messed-up incentives.”
Willful blindness
The game frame
TV news analysts are typically fixated on politics as a game (who are the players? what is the strategy? who is winning/ losing?). The game frame pits parties and groups against one another in an artificially constructed battle that fails to engage with the underlying issue.
The game frame fools the public into feeling like it “totally knows what is going on” when in reality it only knows the soap opera of characters and strategy and none of the historical, economic, environmental, racial, or social context surrounding an actual issue.
CNN and Fox News
Update: earliest instance of this quote is by Deborah Lonrau LeKashman, Quora, Aug 15, 2017. Thanks to Matt Popke (@Polackio) for the keen eyes and good memory.