“And that was the problem with 1968. People went ahead and built those things without worrying much about the consequences, because they figured that, by 2018, we’d have come up with all the answers.”
“A third advantage of mission oriented companies is that people outside the company are more willing to help you. You’ll get more support on a hard, important project, than a derivative one. When it comes to starting a startup, it’s easier to found a hard startup than an easy startup. This is one of those counter-intuitive things that takes people a long time to understand. It’s difficult to overstate how important being mission driven is, so I want to state it one last time: derivative companies, companies that copy an existing idea with very few new insights, don’t excite people and they don’t compel the teams to work hard enough to be successful.”
