It was so easy

“On November 5, 2016, Jestin Coler, founder of the fake newspaper Denver Guardian, posted a ‘news story’ saying an FBI agent involved in leaking Hillary Clinton’s emails was found dead in an ‘apparent murder-suicide.’”
“Everything about it was fictional: the town, the people, the sheriff, the FBI guy,” Coler told NPR. “Our social media guys kind of go out and do a little dropping it throughout Trump groups and Trump forums, and boy, it spread like wildfire.” The made-up tale went viral on Facebook before the 2016 election—and was probably seen by tens of millions. “It was so easy,” Coler told me once.
Zeynep Tufekci, The Imperfect Truth About Finding Facts In A World Of Fakes, Wired, 18 February 2019