Urgency is becoming increasingly important because change is shifting from episodic to continuous. With episodic change, there is no one big issue such as making and integrating the largest acquisition in a firm’s history. With continuous change, some combination of acquisitions, new strategies, big IT projects, reorganizations, and the like comes at you in an almost ceaseless flow…Put simply, a strong sense of urgency is moving from an essential element in big change programs to an essential asset in general
— p. 82, Kotter, John P, A Sense of Urgency, Harvard Business Press, 2008.